Agenda was named digital agency of record for ECCO; it will be in charge of the shoe label’s digital strategy, creative for campaign site and social applications, social media and digital advertising.
The partnership was founded on the agency’s strategic digital insight and analysis to support the brand, according to Agenda.
Mellisa Lim, ECCO marketing director, said the agency demonstrated strong strategic digital insight and analysis to support its approach.
“We look forward to working with Agenda Shanghai to establish an integrated multi-digital channel approach for a full digital journey with targeted Chinese consumers.”
Sunny Hermano, general manager of Agenda Shanghai added the agency is excited to work with ECCO to deliver its first large scale digital campaign in China.
“This is a great win. ECCO and AGENDA are a perfect match,” he said.
ECCO recently appointed Ogilvy Public Relations Shanghai as its retainer agency in China earlier this month.