Ebiquity expands services to include agency selection and management

Ebiquity has globally expanded their agency selection and management service. The agency selection and management service looks to define the most relevant operating model and to identify the best potential partners. It is also designed to run a comprehensive selection process customisable to the client requirements. This framework covers media agencies of record, as well as specialist agencies, such as search.The service is currently part of the media management practice, which looks to provide comprehensive, end-to-end agency selection framework and process available globally. It has aided with over 200 national, multi-market, and global pitches since January 2016.The media practice also leverages on expertise from Ebiquity’s Tech practice to help select and manage relationships with agency partners and technology providers. This includes KPI setting, media strategy reviews and a 360 digital consultancy review. One of the clients which have utilised this new offering is McDonald’s.“McDonald’s global marketing function is going through a complete process of transformation currently, and it’s essential that we’re accompanied on this journey by the right agency partners. Achieving full transparency of every cent spent on media and marketing is something we demand from our agency partners,” Bob, Rupczynski, corporate vice president, global media at McDonald’s, said.“Agency selection is an art and a science – an art because it demands stakeholder management and personal relationships, a science because it requires rigorous application of structured methodology. The Ebiquity team is best armed to advise you on this complex process,” Laetitia Zinetti, managing principal media management, said.