Dulux appoints social media agency

Home décor brand Dulux, under the Akzo Nobel Paint group, has appointed Vocanic as its social media agency. This is Vocanic and Mediacom’s first win together, with Mediacom being Dulux’s media agency of record. The win comes after Vocanic’s acquisition by the WPP group in December 2013.Vocanic will now be managing Dulux’s content, social media listening, social campaigns and technology. Dulux aims to drive rich content around colours and decoration. Vocanic has taken over the Dulux account from incumbent agency Blugrapes. The contract is for a year, spanning the Singapore market.“Appointing Vocanic as our social media partner together with Mediacom under the GroupM family, will provide us with a holistic online approach to propel Dulux’s engagement with our consumers," Josephine Lee, head of marketing, Dulux said.