A new look for Driven
SPH Magazines has revamped Driven, a biannual lifestyle car publication of Wearnes Automotive to better connect with its affluent, well-travelled readers. With a new look and feel, the magazine now provides features on driving destinations, food and other lifestyle content, while also publishing launches of the latest car models and key motoring innovations. Driven, which boasts a circulation of 45,000, is distributed to car owners of brands under Wearnes Automotive, including Bentley, Bugatti, Infiniti, Jaguar, Land Rover, McLaren, Renault and Volvo.
Robinsons revamps website
Robinsons has roped in creative agency Iris Singapore to give its website to new look to appeal to modern working professionals seeking quality and style. Set to launch today, the website has been designed to better reflect the brand’s core values, offering an interactive and intuitive interface to enhance the in-store experience. Robinsons had appointed the agency to handle its digital communications in May after a pitch.
Buddy Media launches more Facebook ad tools
Following the release of Facebook’s refurbished social advertising platform, Buddy Media has rolled out new capabilities to its BuyBuddy social advertising management software. With these tools, Buddy Media aims to boost the reach of Facebook ad campaigns, allowing marketers to target their ads based on user action, buy mobile and premium ads on the social platform and optimise cost per impression.
Trafalgar gets social media-savvy
Travel company Trafalgar has appointed Choy Wan Teh as PR and social media specialist to bolster the company’s social media presence. In her new role, Choy will be in charge of the firm’s Facebook and Twitter handle to connect with the audience, utilising the social media space to tap onto new demographics. Additionally, in response to market research and customer feedback, Trafalgar has launched its latest Winter Itineraries to Europe in Asia to boost its business.
NCS brings in Oasis Communications
Infocommunications technology service provider NCS has tasked Oasis Communications with the branding of it Solutions for an Urbanised Future (SURF), an initiative offering technology solutions for government agencies and enterprises. The responsibilities of the agency include a branding exercise, digital development, corporate gifts and trade shows such as the recent World Cities Summit.