Dove showcases its products with the help of JCDecaux

Hair care brand Dove selects OOH media company JCDecaux, to launch its latest shampoo with a special creative execution at ION Orchard.The brand awareness campaign is running at the Digital Dragon’s Tail at ION Orchard. Dove will be showcasing its latest product with a combination of digital, static and customised 3D product display.For this launch, Dove is also running a 360 degree media campaign including free-to-air television, outdoor, social media, and influencers. Dove is managed by media agency Mindshare and creative agency Ogilvy.Brand manager of Dove Victoria Ng said, “We’ve selected to launch our campaign at the Digital Dragon’s Tail to appeal to a captive audience. This location effectively reaches out to our main target audience of females aged 24-45. The customised 3D product display showcasing our brand new Dove shampoo definitely reinforces the product in shoppers’ minds.”