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Double Zhang joins TBWA\Shanghai as managing partner

TBWA Shanghai has appointed Double Zhang as managing partner to expand its e-commerce capabilities.

Zhang will oversee several accounts including Siemens and Intel, as well as provide e-commerce and digital consultancy across all TBWAShanghai clients. She has more than 15 years of experiences in the industry and has partnered with renowned global and local clients such as Volkswagen, GM Shanghai, China Mobile, China UnionPay and Friso, with rich experience in client management, brand strategy and integrated marketing communications.

“I’m delighted to join the TBWA team at a time of great momentum for the agency. With China’s unwavering appetite for e-commerce, it’s exciting to join an agency committed to developing innovative and unique opportunities for brands,” Zhang said.

Prior to her latest position, Zhang worked at Carat China where she was responsible for building an e-commerce content team. Before this, she held senior account management and planning roles in leading creative and media agencies – including developing communications solutions that connect e-commerce and social.

“China’s ecosystem is in constant change – it’s innovative, dynamic and fast moving. To be able to offer our clients the best marketing solutions, we need to continue to diversify and deepen our offering. Having Zhang on the team with her expertise in e-commerce content and Chinese digital platforms will bolster our capabilities for clients, to better address the challenges in this era of offline to-online marketing,” concluded Joanne Lao, CEO of TBWA Greater China.

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