Disney wants more of mainland

Amid allegations this weekend of mainland copyright breaches of the world’s most famous theme park brand, Disneyland, the Walt Disney Company announced this afternoon it is intensifying the brand’s push into China by expanding the role of China country manager Stanley Cheung.

In the beefed up role of of EVP and managing director of The Walt Disney Company Greater China, Cheung will look after China, Hong Kong and Taiwan but not Hong Kong Disneyland.

Based in Shanghai Cheung reports straight through to Walt Disney International president Andy Bird and takes responsibility for growth, strategy and business development for all of Disney’s global brands in these markets.

“International expansion and growth of the Disney brand in emerging markets is a key priority for the company. This new Greater China structure, headed by Stanley Cheung, will enhance integration and leverage operations across our lines of business to maximize business opportunities in China, Hong Kong and Taiwan,” Bird said.

Cheung big brand heritage included a stint as MD of Johnson & Johnson (China) Limited but also includes time with The Pillsbury Company (North Asia), Pepsi-Cola International (China), and Proctor & Gamble.

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