Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Disney takes Google by storm

share on

Disney has partnered up with Google Chrome to make a storm – similar to the one that transported Dorothy to Oz – on a microsite to promote the latest Hollywood blockbuster, The Road to Oz, starring James Franco.Created by Unit9, the digital journey begins in a circus where users must find their way to Oz; they must navigate their way through tents, animal cages, hot air balloons and, finally, an eerily realistic thunderstorm.During the odyssey, they will find mini-games like making a photo strip, mini movie and personal music box tune; and when players finally “find Oz” – the secret passageway is something that flies and has a basket (hint) – they’ll be led to the official trailer of the movie where James Franco shines in every angle under the sun, even with a moustache.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window