Digital agency DigitasLBi has been appointed to support Electrolux APAC in the re-launch of its website across APAC.
The business will be led out of Hong Kong, but will focus on re-launching the website in six markets including: Singapore, Malaysia, Vietnam, Thailand, Philippines and Indonesia.
The project includes the full redesign and development of Electrolux website informed by a new customer journey to deliver a single branded experience across all six markets.
Meilin Zhang, head of digital, APAC major appliances at Electrolux said: “Currently, Electrolux is aiming to offer the best-in-class customer experience, including launching a responsive website that responds to different needs on the online platform. DigitasLBi demonstrated an innovative and insightful approach to the customer journey in their pitch response, thus we believe they will create a positive impact for our loyal customer base across the APAC region.”
“We are delighted to partner with Electrolux on this exciting journey and to help bring their “Thoughtful Design” philosophy to life. We are confident our experience led approach will provide significant improvements to the Electrolux customer journey online,” said Damien Tew, managing director of DigitasLBi Hong Kong.