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DigitasLbi gets new business development director

Global marketing and technology agency DigitasLbi has strengthened its senior management team with the hire of Mark Teal (pictured) as business development director for Singapore. He will report into Annette Male, APAC CEO.

His focus will be to grow client business through the introduction of the agency’s blended capabilities across data, creativity and digital media. Teal brings 14 years experience across a variety of industry sectors and agencies including Leo Burnett, Bates, Batey, and most recently Ogilvy & Mather where he played a key part in winning the Singtel Agency of Record business in 2013.

“We are delighted to have Teal onboard and in charge of driving the business growth agenda. Mark’s strong track record and past success will be a great addition to our team and clients in the year to come,” Annette Male, APAC CEO, said.

“I am thrilled to join DigitasLbi at a time of expansion. My focus will be to leverage the unique service model that DigitasLbi offers and demonstrated a differentiated service proposition in a cluttered agency landscape,” Teal said.

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