Digitas HK hires new client services director

Digitas Hong Kong has hired Sandra Gin to head up their client services team in Hong Kong as client services director. Gin’s main focus will be on leading the account services team acting both as a strategic partner for clients and help driving performance of the Account team.Gin joins from Proximity BBDO in Toronto, where for the last five years she was responsible for leading Rogers Communications - Canada’s largest telco. Prior to BBDO Proximity, Sandra worked at FCB Global on key client accounts including EA Games, WWF and Hewlett Packard, across a broad range of industry sectors including telco, financial services, gaming and technology.Sandra will report into David Paysant, MD of Digitas Hong Kong.David Paysant, MD, Digitas HK commenting on the appointment, said: “I have no doubt that having Sandra on the team, with her robust skills in client services and extensive experience across digital, CRM and tech will be a great asset to both our clients and our accounts team.”Gin said, “I look forward to working with the team to really drive great business results for our clients. The diversity of skills across data, strategy and technology provides the perfect base from which to grow.”