Isobar has appointed Digitas’ former global chief creative officer, Ronald Ng (pictured), to take on the newly created role of executive vice president and global chief creative officer, effective immediately. Ng will be based in New York and will report to global CEO Jean Lin.
Ng will be responsible for driving Isobar’s creative work by collaborating closely with teams across 85 offices in 45 markets and in driving Isobar’s position as an agency that delivers experience-led transformation through the creative use of digital. He will also work with Isobar’s global creative and design, technology, strategy, delivery and new business leads around the network. This is in a bid to foster a culture of collaboration across Isobar’s 6,500 people, advance the creative agenda and drive Isobar’s reputation as a leader in experience design, creative commerce and innovation. Also, Ng will chair Isobar’s Creative Excellence Council and partner with US leaders to drive the creative output for Isobar in North America.
Ng spent three and a half years at Digitas. Prior to that, he worked at BBDO/Proximity in CCO and EVP/ECD roles in its Malaysia, New York and Singapore offices. He said it is an “absolute privilege” to be joining the team. “I’m looking forward to working with the brilliant teams here and partnering with our clients to push us all to the next level of transforming brands through innovative experiences,” Ng said.
Meanwhile, Lin said the agency is at “the most interesting time” in marketing history where ideas and technology work hand in hand to redefine what creativity and craft really means. “Ng’s cross-region experience of working at the creative intersection of platforms, data and ideation is perfect to empower our vision to drive experience-led transformation, powered by creativity,” she said.