Poised for the evolving digital economy

The digital scene in Malaysia is set for major transformation. Driving that boost is the government itself, who has shown its clear intent to jolt the industry forward with the hiring of Jack Ma recently to act as its digital economy adviser. At the same time, Malaysian youth are starting to make their mark in the region’s crowded start-up scene, with their disruptive innovations. The digital outlook is definitely looking rosy.

Marketers thus have no choice but to remain nimble and fast-enough to adapt to the speed of change in order to remain relevant. Technology and science are improving to aid marketing but marketers must know how to use them effectively. Methodologies are changing but marketers need to calibrate their own formula that fits their objectives well. The end-goal though remains the same; winning the hearts and wallets from the increasingly sophisticated Malaysian consumer.

At Digital Marketing Malaysia 2017, we will discuss how marketers should embrace emerging technologies, programmatic and content that will cater to today’s ever-changing consumer. Now bigger and spanning two-days, the conference builds on the success of its inaugural event, and will showcase some of the region’s most excellent case studies and best practices that will gear brands up for the changing future.

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Past Year's Highlights

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Key Speakers

  • Mohamed Adam Wee Abdullah

    CIMB Group

    Kenny Ong

    Universal Music Group

    Jonathan Adams

    iCar Asia

  • Nicco Tan

    Genting Malaysia

    Raj Chaudhuri

    American Express

    Brandon Lim

    Procter & Gamble (P&G) Vietnam

  • Ravi Shankar


    Gopal Putrevu


    Andrew Pinto


  • Muhamad Zaid

    Domino’s Pizza Malaysia & Singapore

    Veneesa Sinsua

    Ramsay Sime Darby Health Care

    Firdhaus Muntazar

    Pizza Hut

  • Valentina De Giorgio

    JobStreet Education

    Edward Ling


    Sean Ter


  • Daryl Tan


    Mellissa Lee


    Hedvig Lyche

    King Content

Sponsors & Partners