Yew Wai Kong
Country General Manager
Yew Wai Kong began his dynamic career at Ernst & Young management consulting and joined the fast-growing e-commerce and start-up scene with Groupon and subsequently helped build KFit and now Fave. He speaks five languages (English, Bahasa Malaysia, Bahasa Indonesia, Mandarin Chinese and Cantonese) and has worked in three countries – Malaysia, Singapore and now Indonesia. Before joining the KFit founding team, he was leading Groupon APAC’s business intelligence team for two years. As KFit grew from Kuala Lumpur (first city) to across eight countries and 12 cities, he helped the business expansion through various roles (business development, CRM and management). He was then actively involved in the business pivot from KFit to Fave – a multi category loyalty and rewards platform. As part of the pivot, he was managing the Groupon Indonesia acquisition and rebranding by Fave Group and subsequently is now leading Fave Indonesia.