Senior Vice President of Creative / Executive Creative Director
"It’s not about winning awards. It’s not about being famous. It’s about putting a smile on people’s faces, making them cry or inspiring them to go out and do something good. And that’s what I want to do with my work. To move people.”
VJ Anand is a digital native with experience across the region – from activations in Bangkok to being on the client’s side for Samsung Singapore, to ATL, BTL, social media and dark marketing in Malaysia. He is now the head of creative, social and content at one of Indonesia’s tech giants, GO-JEK. VJ is a change agent and a growth hacker who has revitalised two agencies and turned them into award-winning agencies within a year or two. He says it is all about building the right culture and making sure that people always come first.