Market lead, Indonesia
Sufi Rafa’ee has a vision – that Indonesia takes the driver’s seat as a leading APAC nation to become a digital powerhouse fuelled by data and the passion and creativity of the locals. He holds more than a decade of sales and business development experience in Indonesia, Malaysia and Singapore during which he has effectively built bridges to connect communities, consumers and companies with his deep understanding of local socio-cultural preferences. As the market lead for Indonesia at Digimind APAC, he has enabled companies such as Go-Jek, Bank Mandiri, Bank Danamon, Djarum, Net Media, and more, to effectively harness and make sense of consumer and market insights from social data. He feels at home whenever he’s in Indonesia. His ability to speak Bahasa Indonesia stems from the countless sinetron (local TV serials) episodes, such as Cinta Fitri, his mother-in-law tunes into almost every evening.