Marlin R Siahaan
Indonesia Country Manager
Marlin R Siahaan is an experienced sales practitioner and marketer. She has 17 years of experience in the field with an excellent track record across various industries, ranging from broadcast stations to internet companies. Prior to joining Waze, she was the general manager of national sales digital advertising at Telkomsel. She started her career in the technology sector in 2009, where she joined Interactive Hub – the first authorised advertising reseller for Facebook in Southeast Asia – to educate Indonesian businesses on the importance of social media as part of their marketing strategy. Her clients were the likes of GarudaFood, BNI and Mandiri. She continued her career path in the technology sector by joining Yahoo Indonesia from 2010 to 2014. She was a digital consultant who provided a full suite of digital solutions in marketing for various big brands in Indonesia. In late 2014, she saw the rapid growth of mobile in Indonesia and decided to join the largest telco company in Indonesia, Telkomsel. She was trusted to take up the role as general manager of digital advertising, where she was responsible for leading account teams and building innovation in technology to strengthen its position as a leader in Indonesia’s telecommunications sector. Marlin later joined Google Indonesia in January 2018, and has now been appointed as the new country manager for Waze Indonesia. She will oversee business development and become the voice of Waze in Indonesia.