Vice President of Marketing, Consumer Banking Group
For as long as he can remember, Willy Apriando has been passionate about advertising, marketing and creative. His determination and persistence in following his passion has led him to a long and illustrious career across Southeast Asia. His work for companies such as Prudential and Danone has resulted in winning multiple awards. He continued his career path by establishing his own digital/PR agency Holborn in 2014, where he channelled his multi-discipline knowledge for brands such as Islamic Development Bank Group, Astra, Uber and HM Sampoerna. The culmination of his experience has now brought him to digibank by DBS as VP of marketing for digital banking in the consumer banking group.