General Manager, Marketing
PT Fast Food Indonesia
Hendra Yuniarto is the general manager of marketing for PT Fast Food Indonesia. He was hired to create a new era for KFC’s fast-food restaurants, as well as strengthen its image among young people and children. His focus is to provide services that are in line with the target segment and to introduce digital for both the apps and its kiosks. He has experience in working with leading brands in food retail (KFC Indonesia – PT Fast Food Indonesia); and FMCG industries (Vita Milk, Vita Charm – PT UPAB); (Mintz, Blaster, Oops Keju Kunyah, Capilanos Tango – PT UPA); and (Djarum Black, LA Lights – PT Djarum). He considers himself a change agent with the ability to analyse issues and devise continuous process improvements to increase efficiency and streamline operations. He has worked in various companies and business units at various stages of their growth, including start-ups and established companies.