Haryati ‘Fey’ Lawidjaja
Executive Vice President & Digital Banking Marketing Head
Bank Tabungan Pensiunan Nasional
Haryati Lawidjaja – commonly called Fey – is the digital banking marketing head at PT Bank Tabungan Pensiunan Nasional (BTPN). She joined Jenius in 2018 to strengthen the position of BTPN’s standalone digital bank Jenius, which was launched to market in Indonesia on August 2016. Jenius has proven very popular with its target segment – the mass affluent and digitally savvy – and focuses on continuously bringing Jenius to the heart of the Indonesian people. Prior to joining Jenius, she had more than 18 years of broad-based experience in mobile telecommunications and digital ecosystems, not only in Indonesia, but also globally (specifically in Emerging Markets). She understands how each part of an ecosystem functions on a very deep level. With a bachelor’s in accounting from Parahyangan Catholic University, several years of experience in financial audit/consulting and many years of experience in mobile telecommunications, she has a deep expertise in digital marketing ecosystems, along with a strong business acumen.