Head of Digital Marketing
Bank Central Asia
With 15 years in finance communications, Duardi Prihandiko leads digital marketing for Bank Central Asia as VP of digital marketing. He joined in 2012, tasked to build a digital marketing ecosystem within the organisation from scratch. Now, he manages the bank’s entire digital marketing ecosystem, with a specialisation in digital and social strategies, optimising paid, earned and owned digital media as well the data management. He graduated from Universitas Padjadjaran with a degree in communication science.