Agenda

Day 2: 16 November 2018 (Friday)

Time
Programme

8:00am

Registration

9:00am

Welcome and opening remarks

9:10am

The phases of digital transformation

  • What are the principles behind digital evolution that remain constant?
  • How to leverage technology to change how the business operates, top to bottom, today and in the future.
  • How to win digital transformation buy-in.
  • There’s no end state in digital transformation: Gaining the agility to continuously evolve.

Speakers:

9:50am

The future of shopping and payments

  • How modern consumers rely on digital platform for discovery and purchases?
  • Voucher mechanism: Why it continues to thrive today and complement offline businesses?
  • Innovate the payment experience: How to tie cashless payments with loyalty?

Speakers:

10:30am

Morning networking break

10:50am

Optimising content strategies with social intelligence

  • The role of data in creating effective content.
  • Steps to using social data for inspiration, creation, and promotion of content.
  • Evaluating content strategies with social intelligence.

Speakers:

11:30am

Digital-out-of-home (DOOH): The new kid on the block

  • Reaching the hyper-connected urban audiences with real-time, contextual and data-driven advertising.
  • Customised DOOH campaigns: From “one-for-all” to “one-to-one” personalisation.
  • How DOOH serves as invaluable data collection points for brands.

Speakers:

12:10am

Networking lunch

1:10pm

Panel Discussion: Adapt, innovate, transform

  • The biggest barriers to transforming an organisation to a digital future.
  • Getting buy-in for new digital transformation programmes.
  • How to adapt and innovate with the speed and nimbleness of a startup?
  • How to reinvent yourself in a digitally disrupted world?

Moderator & Panelists:

1:50pm

Gamification: Marketing with fun!

  • Why gamification works?
  • Evaluate how gamification fits within your larger marketing strategy?
  • Getting started: A strategic approach to gamify your marketing.

Speakers:

2:30pm

Generate 12X subscription revenue in 3 months – an end-to-end digital marketing plan that converts

  • Tactical pricing strategy: Aligning pricing with digital marketing campaigns.
  • Campaign strategy: Adaptation, penetration and segmentation.
  • Conversion optimization through social and direct email automation.
  • Tinkering in real time for sustainable results.

Speakers:
  • Dinesh Singh, Membership Director, National University of Singapore Society

3:10pm

Afternoon networking break

3:30pm

Rethink email marketing: It’s not dead, but it is different

  • Emerging email and marketing automation trends you must know.
  • Winning the inbox: How advanced targeting, automation and personalisation create better email experiences.
  • The advent of interactive emails that brings a transformative array of fresh possibilities.

Speakers:

4:10pm

The rise of social commerce

  • The advent of social commerce, and how information and communication platforms are getting into the transaction business.
  • What e-retailers are doing to tackle the competition from the likes of Instagram and Facebook.
  • What should brands do to jump on the m-commerce and social bandwagon, and convert branding dollars to actual sales?

Speakers:

4:50pm

Closing remarks

5:00pm

End of day 2