Agenda

Day 1: 15 November 2018 (Thursday)

Time
Programme

8:00am

Registration

9:00am

Welcome and opening remarks

9:10am

Jakarta Smart City: Paving the way to a digital future

  • An overview of Jakarta Smart City, its startup landscape and key enablers.
  • Building a digital ecosystem for innovation and growth: New opportunities for marketers and entrepreneurs.
  • Steps towards becoming the next technology hub.

Speakers:
  • Setiaji, Head of Jakarta Smart City, Department of Communication, Informatics & Statistics, Jakarta Capital City Government

9:50am

What comes after digital transformation?

  • As digital transformation strategies mature, what's next to help usher a new wave of competitive advantage?
  • How to sustain a cutting-edge digital strategy to stay relevant?
  • Create and cultivate a digital culture for a more efficient and productive workforce.

Speakers:

10:30am

Morning networking break

10:50am

Taking location data to the next level

  • Refine and match content to searches with hyper-local intent.
  • Beyond hyper-local marketing and geo-fencing, how can location data be used to build historical audience and behaviour profiles?
  • How mobile-location data powers smarter out-of-home and geo-targeted ads.

Speakers:

11:30am

Re-imagine your customer experience with AI driven marketing

  • What opportunities does AI offer for digital and marketing leaders boost ROI?
  • How AI works to leverage behavioural data and delivers highly personalised customer experiences.
  • Deliver the right message and offer at the right time in the right channel.

Speakers:

12:10pm

Networking lunch

1:10pm

Panel Discussion: Digital marketing – more data-driven and measurable

  • In what ways can data and analytics still transform marketing? What hurdles remain
  • How can AI and machine learning enhance your digital marketing strategy, and how to get them off the ground?
  • How do you know if you are looking at the best marketing metrics?

Moderator & Panelists:

1:50pm

Data-driven marketing – the Jenius way

  • How to collect and leverage customer and social media listening data.
  • Always use data to inform your marketing efforts – from planning to campaign executions.
  • How data-driven marketing stimulates business growth and customer loyalty.

Speakers:

2:30pm

The next level of creativity

  • How to think smart?
  • Mixing data and creativity to create impact.
  • Finding and solving business gaps with creativity.
  • Embedding creativity into the product.

Speakers:
  • VJ Anand, Senior Vice President of Creative / Executive Creative Director, GO-JEK

3:10pm

Afternoon networking break

3:30pm

A new age of influence: The rise of the micro-influencer

  • Why micro-influencers? Who are they?
  • The law of diminishing returns: Big follower numbers don't mean big conversions.
  • Finding the right fit for your purpose.

Speakers:

4:10pm

Ready thy thumbs – the messaging app marketing revolution is here

  • Embracing social commerce – commerce activities mediated by social media.
  • Popular methods that brands are using to interact and reach out to a bigger audience on messaging apps.
  • Messaging app marketing taboos: Know your dos and don'ts.

Speakers:

4:50pm

Closing remarks

5:00pm

End of day 1