Digital marketing firm Crossfinity rebrands as oRo Digital Asia

Digital marketing consultancy Crossfinity Digital Asia (CDA) has rebranded itself as oRo Digital Asia. This name change comes after oRo’s successful acquisition of CDA from Japan's e-marketing company Opt. oRo's acquisition of CDA aims to strengthen its global business through CDA's in-house digital marketing capabilities, experienced digital marketing specialists and agility.The acquisition will see Akira Hirose step into the role of managing director of oRo Digital Asia. He is tasked with driving oRo's global expansion. Apart from a name change, oRo Digital Asia will gain an immediate expansion of marketing services for clients and direct access into more markets such as mainland China, Taiwan, Thailand and Vietnam."oRo's team of engineers brings in-house capabilities of website development, mobile app development, and short-form video production. In addition, we are now also able to offer event management services. oRo Digital Asia clients can now expect a seamless, one-stop suite of digital marketing services as it is all done in-house," said Hirose.oRo was founded in 1999 starting off as a business solution company developing their own cloud ERP software, ZAC Enterprise. The company then added communication design services such as app and web development, short-form video production, creative services, and digital marketing.