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Digital Luxury Group China names managing director

Digital Luxury Group has appointed Pablo Mauron as partner and managing director from general manager of DLG China.

In his new role, Mauron will continue to oversee the Chinese business and will take responsibility for Luxury Society’s development in China.

The agency is the social media partner of the luxury brands such as Montblanc, Four Seasons Hotels & Resorts, Leica, Dior and Swarovski.

“We are already the social media services leader of the luxury and prestige segment in China, we are now looking at doing the same for online CRM and e-commerce,” said Mauron.

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