A string of global, regional and local client wins, along with world-class digital work and a stellar financial performance, contributed to an outstanding year for Mirum Hong Kong in 2015.
Proving it was worthy of its name, which means “amazing” in Latin, Mirum notched up new business wins in 2015, securing gold in the Digital Agency of the Year category, silver in the Mobile Marketing Agency of the Year category and bronze in Innovative Agency of the Year category.
It welcomed global clients Asus, Qualcomm and Wynn to its books, alongside regional client Chinachem Group, and local clients AXA, Hang Lang Properties, Optimel, Prudential, Toyota and VTC.
The run of new business accounted for 18% of the agency’s overall annual revenue.
The boost helped the agency post a 32% increase in annual turnover and a 100% increase in net profit year-on-year.
Mirum maintains an enviable list of clients, including Hong Kong Jockey Club (13 years), Chow Sang Sang (13 years), Hong Kong International Airport (12 years), Hong Kong Tourism Board (11 years), and Hong Kong Monetary Authority (10 years).
Among a host of strong work developed by the agency in 2015, Mirum overhauled the West Ham United FC digital platform.
The revamped site launched with dynamic content, greater personalisation and enhanced social media capabilities. It delivered record stats for the English football club, attracting 10,000 new members in one month and more than 550,000 page views in one day.
On the staff front, Mirum promoted creative directors Avis Wong and Stephanie Pak to executive creative director and group creative director, respectively.
The agency also invested in fresh talent by hiring several interns from its base camp internship programme, which provides real-world experiences for Hong Kong students to work part-time within the agency.
Overall the agency boasts a team of 129 people with a strong staff satisfaction rate and a low staff turnover rate of 14%.
Owned by: WPP
Headed by:Win Mak, CEO
See the full winner list of the Agency of the Year Hong Kong 2016 here.
If you would like to order additional trophies for your team and client, please click here.