Digi Telecommunications retains IPG's SpringCreek for social

Digi Telecommunications (Digi) has handed SpringCreek, the social media agency within IPG Mediabrands Malaysia its social account following a pitch.The agency won and retained the account against a number of agencies vying for the business including Entropia Global and Ampersand Advisory. SpringCreek will continue to provide Digi an extensive range of specialist social media services including creative, strategy, analytics, crisis management, word-of-mouth marketing, technology, and enterprise solutions.How Lih Ren, head of iTelco at Digi Telecommunications said, "SpringCreek has demonstrated their passion and dedication over the past four years as our social media and digital engagement agency. Knowing their competencies, we believe this continued collaboration will help bring us closer to our goals and ambitions.”SpringCreek’s business director, Kim Chew (pictured) added, “We have grown and evolved our offering over time, and we look forward to progressing this partnership with Digi to bring all Malaysians authentic, original and immersive conversations online, to truly inspire the modern digital lifestyle.”