Digi drives importance of good intentions with new Hari Raya and World Cup ad

Digi has partnered with NagaDDB Tribal to launch a campaign in conjuction with the upcoming Hari Raya and World Cup. The campaign features former national footballer, Nidzam Jamil, who is now a successful coach for Felda FC. The campaign aims to find inspirational content and drive the importance of good intentions.Aired on Digi's Facebook and YouTube channel until 18 June 2018, the film tells a true and heartfelt story of how Nidzam faced multiple setbacks, such as the loss of his elder brother and an injury that cost him his career. With a helpful reminder from his brother that all good things begin with a good intention, Nidzam manages to rise back onto his feet and start over.As a result, Nidzam undertook a team of troubled youths, and aimed to train them to be better footballers. Despite resistance from the team, his resilience and good intention eventually led him to success with the team.Watch the spot here:https://youtu.be/E8fB3Kxh9UE“Authenticity is key, and what better way to do it than with a true story. We’re grateful to Nidzam for sharing his inspiring journey, and we hope it inspires all our viewers too," Paul Lim, deputy ECD of Naga DDB Tribal, said.Credit ListECD: Alvin TeohDeputy ECD: Paul LimCreative director: Ellison FernandezCreative group heads: Zaheer Kaisar, Naqib ShamsuriCopywriters: Izzul IqramBusiness unit head: Kevin TehBrand director: Adia SuhaimiSenior brand manager: Brian KhooProject management: Valerie ChanHead of content studio: Lee Ling ChenFilm director: Barney ChuaAssistant director: Alex ThongDirector of photography: Aidil RazaliProducer: Fazlynne MajidAudio production: Real Time Studios