Aloft Kuala Lumpur Sentral launched Re:Fuel On Wheels (ROW), its very own food truck, on 18 July 2017. The food truck was to push a new addition to its portfolio of Food and Beverage offerings.
Re:Fuel On Wheels is selling street grub on the streets of Kuala Lumpur Sentral at the porte cochère of the Hotel – making it the first hotel in Kuala Lumpur with a food truck.
The food truck is a project that had spanned close to a year in the making. It was the brainchild of the hotel’s management and F&B team, with the ongoing support of Iringan Flora, the company that owns Aloft Kuala Lumpur Sentral. The project was led by Greg Gubiani, GM of Aloft Kuala Lumpur Sentral who played a key role in conceptualising and realising the idea of the food truck.
The idea was brought about in the spirit of the Aloft brand’s credo, Different by Design, to offer something out of the ordinary and an exciting dining experience for the Hotel’s customers. With the objective to cater to the always-connected lifestyle of today’s travellers and the Millennial generation, the idea for a food truck was born with a menu designed to provide quick bites for the on-the-go crowd and for diners looking for comfort food that is simple and fuss free.
Named Re:Fuel On Wheels, it is a derivation from the hotel’s 24-hour grab and go concept store, Re:Fuel, which offers self-serve gourmet eats where hotel guests can grab from an appetising menu. Re:Fuel On Wheels serves as an extension of the store’s services to the corporate crowd and travelers, often seen around Kuala Lumpur Sentral, the transportation hub of Kuala Lumpur.
Gubiani launched the food truck with Adrian Wei, board of director of Iringan Flora, amidst a carnival-like atmosphere at the Hotel’s porte cochère. Re:Fuel On Wheels is operated by a young and dynamic culinary team, headed by chef Mohd Faizal Bin Mohd Saiful Bahari. Their menu offerings on the truck will consist of a mixture of Western and Malaysian influences.
Re:Fuel On Wheels will mainly be stationed at the Hotel’s porte cochère along Jalan Stesen Sentral and operational for breakfast and lunch periods on weekdays. According to the hotel, there are plans for it to be available for hire at external venues in the near future, for private events, catering for corporate and social functions.
“Aloft is a brand that is design forward with no-walls on what can or cannot be done. We push the boundaries of norm when it comes to hotel operations and with Re:Fuel On Wheels, I think we have done just that,” Gubiani said.
“Re:Fuel On Wheels, our food truck, is an opportunity for us to cater to the general public and expand our reach in terms of offering a wider selection of services, at a very affordable price. With this food truck, it also allows us to provide a fun aspect to our catering services instead of the norm,” he added.