Dentsu Möbius strengthens senior creative bench

Dentsu Möbius has appointed Michael Lisboa as creative director. He will report to the agency’s general manager, Margery Lynn and will work closely with existing creative director, Fredrik Englund.With over 20 years of international experience, Lisboa has led user experience, integrated digital strategy and experiential design for brands such as Pepsi and Microsoft.“Dentsu Möbius has grown at supersonic speed over the last two years – we have a talented team, a coveted list of clients and have already built a strong, credible reputation in the industry,” James Hawkins, CEO at Dentsu Möbius, said.“Michael is an exciting hire for us as he shares our enthusiasm to continue raising the creative bar in producing the best work for our clients – both now and in the future. He embodies the spirit of Dentsu Möbius, and his ambitions and aspirations match ours perfectly,” he added.Commenting on his new role, Lisboa said: “It’s been a refreshing experience to join Dentsu Möbius. It consists of an extremely adaptable, collaborative and sharp team of marketers, who are not content with simply doing what everyone else doing.”