Dentsu’s B2B arm Gyro hires ECD Theophilues Tan from BBDO SG

Dentsu Aegis Network’s global creative B2B agency gyro has appointed former BBDO Singapore group creative director Theophilues Tan (pictured) as the new executive creative director. Leading the expansion of gyro’s offerings across the APAC region, Tan will oversee a team of B2B integrated creative specialists and focus on delivering integrated solutions for clients seeking innovative opportunities to address dynamic business needs.

Tan takes over the helm from Mark Chung, who is stepping down from the role as ECD for personal pursuits. According to Chung, he had a great run at gyro and the work produced by the creative team over the years. “I’m happy to hand over the creative reigns to Tan who will no doubt be instrumental in driving creative excellence at gyro,” he said.

Tan brings with him 15 years of experience in the advertising industry, having worked across a variety of multinational agencies, last with BBDO Singapore for over six years. He has also had stints with Grey Group, Saatchi & Saatchi and Young & Rubicam. According to Tan, gyro has been making waves with its approach in the B2B game and he aims to continue delivering creative business solutions that will further revolutionalise the agency’s B2B edge. “I am delighted to be working alongside a powerful creative team and look forward to  exceeding expectations with our creativity and creating an even bigger impact in the region,” he said.

Meanwhile, recently promoted Laura Bell, managing director of gyro Singapore said the vision for the agency is to change expectations when it comes to the B2B landscape. For that, gyro needs people with a fresh perspective and passion to achieve greater heights, hence making Tan the “perfect man” for the job, she added.

“Tan’s passion and eye for ideas will be pivotal in transforming our offerings to our B2B clients across the region as they navigate the ever-demanding business landscape. We have a strong team in place and real energy in the building, so I’m thrilled for Tan to take on this role and continue leading us into the next chapter,” Bell said.

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