Dentsu Utama moves on up

Dentsu Utama has moved its office from Level 1, Plaza Damansara to Level 19, Menara 1MK, Mont Kiara.

The agency’s move into the 11,000 square feet high-rise office space caters to the agency’s steady growth and expansion driven by their mantra “Creativity or Nothing”.

“Dentsu Utama began its operations in March 2005 with just two people and one anchor client.  Today, we have 65 employees and a client base which comprises 50% local and 50% international clients,” said Omar Shaari, CEO of Dentsu Utama.

Dentsu Utama recorded a five-fold increase of revenue, with sales doubling from 2010 to 2011.  Last year, the agency recorded RM60 million in capitalised billings.

To inspire creativity throughout the organisation, the new office is designed around the concept of ‘flux’ with long walkways and workstations arranged in long, continuous rows. “We are forced to take longer walks to get somewhere and when we do, we will inevitably bump into co-workers or our bosses. The main purpose is to create ‘incidental conversations’ because these are the best moments to spark ideas,” said executive creative director Hisham Sahudi.

From the initial ATL and BTL offerings, the agency now provides a comprehensive suite of communication services including market research and strategic planning, creative development, digital and new platform, sales promotion/event production, media planning/buying and content marketing.

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