Singapore â€“ Dentsu has established a digital agency Dentsu Mobius in Singapore, to cater to the increasing demand for digital advertising.
Set to begin operations today, the new company will be a wholly-owned subsidiary of Dentsu Asia and will also serve to grow Dentsu’s digital presence in Southeast Asia.
Angeli Beltran (pictured), executive regional director at Dentsu Asia, and James Hawkins, executive director of performance marketing at Dentsu Asia, will step up as managing directors to run the digital agency.
With Dentsu Mobius, the Group will provide digital production, social, mobile and CRM solutions, developing end-to-end solutions for clients to further contribute to its overall digital business in Asia.
A statement from the company said, looking forward, the new agency will play a core role in the Group’s digital business in Asia, and through cooperation with the other agencies under the Dentsu Network umbrella, contribute to the overall expansion of the Group’s digital business.