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Dentsu media appoints general manager in the Philippines

Dentsu Aegis Network Philippines has officially appointed Jam de Guzman as General Manager for Dentsu media Philippines effective immediately. This is a newly-created role following the formal establishment of Dentsu media Philippines, which he will be responsible for driving business growth and raising the profile of the agency in the country.

Jam joined Dentsu Aegis Network in 2013 as Director for Media Services and under his leadership, he has successfully landed the agency’s biggest media pitch – the Philippine Department of Tourism, which won media assignments across multiple markets in Asia Pacific and the Americas. Most recently, the agency won several category-leading brands such as Philippine National Bank, Cherry Mobile and Fitness First, and has contributed to the network’s new regional business wins such as Disney Studios and Mondelēz International.

Jam has 16 years of extensive advertising and media experience and prior to Dentsu Aegis Network, he worked at Ace Saatchi & Saatchi, Universal McCann, and ZenithOptimedia in the Philippines.

Angelito Pangilinan, CEO at Dentsu Aegis Network Philippines, said, “Jam is a results-focused media professional who is also highly team-oriented, and has a natural ability to create deep and lasting partnerships with his teammates, clients and media partners. Couple this with his keen insight and strong understanding of the Philippines market, I have full confidence that Jam will be able to inspire and lead the team towards the next stage of growth.”

Commenting on his promotion, Jam said, “I am very excited at this opportunity and aim to bring to life the vision for Dentsu media in the Philippines. Working closely together with my team, we will continue to push our boundaries and provide a spectrum of diversified services that are fully integrated, which we believe are what that makes us the agency of choice for our partners.”

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