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Dentsu Hong Kong hires McCann veteran as ECD

Dentsu Hong Kong has appointed Rick Kwan as executive creative director, effective immediately. In his new role, Kwan will take the lead on driving Dentsu’s creative excellence and innovation.

Kwan has over 10 years of industry experiences across travel, finance, FMCG and information technology sectors, focusing on multi-disciplinary creative solutions.

Prior to joining Dentsu, Kwan was creative director at McCann Cathay Pacific central team, where he led a cross-disciplinary team, focused on creative strategic solutions. He and his team crafted memorable brand experiences, using creative technology and social influencers to deliver authentic branded content and partnerships.

Kwan said the team’s focus will be on building a greater integrated network, one that “provides clients strategy-led creative across multiple platforms, tailored and innovative solutions that deliver measurable results time after time”.

“I’m incredibly excited about leading Dentsu Hong Kong in a time where the industry is seeing expansive change. Dentsu has a huge heritage with strong brand work,” he said.

Pauline Chu, CEO of Dentsu Aegis Network Hong Kong, added, “Rick has a very unique and diverse background. He will help Dentsu Hong Kong transform into the innovative business solutions partner that Dentsu is to clients around the world. I’m looking forward to working with Rick to produce work that moves people and business.”

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