Dentsu Branded Agencies (DBA), part of Dentsu Aegis Network has appointed Adam Good as chief digital officer, effective immediately.
In the newly-created role, Good will head up and oversee DBA’s digital initiatives across the Asia Pacific region, further strengthening the digital capabilities of the agency.
Bringing with him over 25 years of experience working in the intersection between media, content creation, technology, business strategy and advertising, Good has held various senior leadership roles spanning across the United States, China, Australia and New Zealand.
He joins from Telstra Sydney and led the overall strategic direction and execution of the company’s digital media solutions, content services and advertising sales in his role as director of digital media & content.
Prior to that, Good was Executive VP at Proximity Worldwide San Francisco, executive director of Digital Innovation at Clemenger Group and President of Tribal DDB Worldwide Asia Pacific. He will be reporting to Takaki Hibino, CEO Dentsu Branded Agencies and Dentsu media Asia Pacific.
Takaki Hibino CEO Dentsu Branded Agencies and Dentsu media Asia Pacific said: “Adam is a proven digital marketer in establishing and leading teams, and has a deep understanding of how brands are being built in the digital economy.”
“Coupled with his global experience and strategic insight, we believe he is a great addition to the team and can drive us towards a greater degree of digital specialisation.”
“It is an exciting opportunity and I am delighted to be given the role in helping transform businesses using digital solutions and create even more value for our clients as well as the wider network. Dentsu Branded Agencies is a remarkable company with strong digital ambitions and I very much look forward to get started in this new role,” Good said.