Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Dentsu and Carat win creative and media duties for SCMP's cpjobs.com

share on

Dentsu Aegis Network announced a major account win with its appointment for cpjobs.com, the digital recruitment platform under South China Morning Post Publishers Group.Under the appointment, Dentsu will provide strategic counselling and planning services, as well as oversee the conceptualisation, development and implementation of integrated branding and creative solutions.Carat will lead the media planning and buying across digital, social, as well as traditional platforms while Amnet will handle the programmatic solutions.“Dentsu Hong Kong has demonstrated a nuanced understanding of cpjobs.com’s business and its position in the online recruitment marketplace. Their creative and integrated solutions will help advance the appeal of cpjobs.com as No. 1 digital job board in the Hong Kong market and give us a shot in the arm to proactively connects high-quality talents with some of Hong Kong’s most successful businesses,” said Elsie Cheung, chief operating officer of SCMP."We are confident that our teams at Dentsu Aegis Network can help cpjobs.com fuel its business growth with an integrated communication approach based on our robust insights, creativity and data-driven strategies,” said Pauline Chu, CEO of Dentsu Aegis Network Hong Kong.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window