From 1 January 2014 Aegis Media and Dentsu Network have officially combined to form the Dentsu Aegis Network.
This will be led by Nick Waters in Asia Pacific. Waters will be responsible for the management of the business and the development of network, specialist and local brands across the region.
Dick van Motman takes leadership as CEO for the group in Southeast Asia.
As for the China market, full integration will begin in 2015. Aegis Media and Dentsu Network will continue to work in parallel until then, managed by Phil Teeman CEO Aegis Media China and Motohiro Yamagishi CEO Dentsu Network China. KF Lee will take the role of chairwoman Dentsu Aegis Network China working across the two businesses. Motohiro Yamagishi will additionally lead the Dentsu agency brand across North Asia. Rohit Ohri will lead the Dentsu agency brand across the rest of the region – Asia Pacific South. Its China operations have over 5,500 employees , including associates.
Luke Littlefield will lead Dentsu Aegis Network Australia and New Zealand as CEO and Rob Hughes, Dentsu Aegis Network North Asia. Ashish Bhasin is appointed CEO Dentsu Aegis Network South Asia.
Motohiro Yamagishi – CEO Dentsu China & North Asia
Rohit Ohri – Chairman Dentsu India & CEO Dentsu Asia Pacific South
Sean O’Brien – CEO Carat Asia Pacific
Jean Lin – CEO Isobar Asia Pacific & Global Chief Strategy Officer
Ruth Stubbs – CEO iProspect Asia Pacific
Kristian Barnes – CEO Vizeum Asia Pacific
Nick Waters, CEO of Dentsu Aegis Network Asia Pacific said: “The new Dentsu Aegis Network has a unique position in the market, and with this brings the opportunity to grow our clients’ businesses with our own.”
The Dentsu Aegis Network will be headquartered in London. Carat, the Dentsu agency brand, iProspect, Isobar, Posterscope and Vizeum will work together for the first time under the operating model of one P&L per country alongside growing multi-market specialist and local brands.