Dentsu Aegis Network has expanded its Australian digital performance agency Columbus into Asia – a strategic move to strengthen the network’s scale in digital performance.
Columbus Asia will become Dentsu Aegis Network’s second digital performance brand in the region and will fortify the Group’s growing global performance marketing network.
Columbus will operate as a sister agency to iProspect, with Ruth Stubbs to lead a new performance media division within the group.
Rosemary Lising, previously regional managing director iProspect: Key Accounts, will become the managing director for Columbus Asia and drive its expansion.
She will report into Ruth Stubbs, now CEO of Dentsu Aegis Network Digital Performance, which also includes iProspect, John Brown and the network’s mobile arm Fetch in Asia Pacific.
Rebecca Tos, who will continue as managing director for Columbus Australia, said expansion into Asia was a significant milestone.
“Not only signalling the strength of our brand across borders but also the synergy of our world class offering with clients in the Asian market,” she said.
Since its establishment in 2006, the Australian-based digital agency has grown to boast over 100 staff locally. The Sydney hub will continue as the region’s centre of excellence for product and strategy.
“We have seen significant growth in performance media across the region. In Columbus we have Australia’s leading search and performance agency, and will now extend the agency into Asia to capture the opportunity,” Nick Waters CEO Dentsu Aegis Network Asia Pacific said.