Dentsu Aegis Network announced the appointment of Tim Doherty, to the newly created role of head of creative solutions & innovation at Dentsu Aegis Network China. In his new role, Doherty will focus on enhancing the creative product across the Dentsu Aegis Network China group. With a remit to connect creativity to business transformation, Doherty will lead the development of new innovation products and the integration of creative with other key disciplines such as strategy, technology, UX and consulting.
Doherty will be based in Shanghai, China and reports to Susana Tsui, CEO of Dentsu Aegis Network China. Doherty joined Isobar China Group in 2008, as chief creative officer for Isobar China and APAC, he was responsible for driving the creative vision and offering for clients across the region, where his leadership saw the development of award-winning work for brands such as Coca-Cola, Sprite, Budweiser and Huawei.
Doherty’s previous experience includes Ogilvy New York, as well as FCB New York and Shanghai offices. His industry recognition includes wins at the Cannes Lions, One Show, London International Awards (LIA), Spikes Asia, and Asian Marketing Effectiveness Awards (Tangrams).
Commenting on the promotion, Susana Tsui, CEO of Dentsu Aegis Network China said: “Tim is perfect for this role. He combines a fascination with the changing relationship between technology and people in China, with a proven expertise in delivering creative solutions across multiple platforms. I’m thrilled to be working with him as we evolve our culture of innovation.”
Doherty said: “There is no market more interesting and dynamic than the Chinese market. I am excited to work with the Dentsu Aegis China team to enhance and support the wealth of creative talent across the group. I look forward to helping deliver new and transformative ways to connect brand-building creativity with data-driven innovation.”