RKCR/Y&R has named Toby Talbot, group ECD of DDB New Zealand and regional creative director for DDB Asia Pacific, as its ECD.
Joining as the replacement for Damon Collins, the outgoing ECD at RKCR/Y&R, Talbot will work closely with Alison Hoad and Ben Kay.
DDB has found a replacement in Andy Fracknell who started in his new role few days ago.
Mark Roalfe, chairman of RKCR/Y&R, said: “We scoured the globe for the very best creative talent and were really excited to find Toby. The standard of the work he has led at DDB is fantastic, but most of all Toby is a very charming and down to earth chap.”
Prior to DDB, Talbot was creative director at Saatchi & Saatchi Auckland for two years where he was a big part of the agency’s creative renaissance. Before that he was at Colenso BBDO for eight years.
Talbot said: “Mark, Alison and Ben have a vision for the agency that is incredibly exciting. I have always admired Rainey Kelly from a distance. They have an enviable client list that keeps growing. I want to build on the momentum that is already there to take the agency to the next level.”