DDB Shanghai expands out planning division

DDB Shanghai has made three key hires to its planning division.

Virginia Tang (right), joins as digital planning director with Lu Jie (left) as senior planner and Denise Tang as head of brand planning.

Jit Hoong Ng, vice president of DDB Group North China and managing director of DDB Group Shanghai, said the planning team was at the core its DDB’s success.

“DDB’s aim is to produce work of world-class standards, built on human-truth that can influence the society. The team has been tirelessly working with our clients and engaging at a very different level.”

Tang has worked with a long list clients from Audi, Volkswagen, L’Oreal and Johnson & Johnson while Lu Jie brings almost half a decade of experience in strategic thinking, branding and communication.

Set up in 2013, DDB Group Shanghai’s Intelligence Unit is an initiative of DDB planning team to pioneer DDB’s intelligence gathering, analytics and trend spotting.

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