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DDB names new GM for Tribal Worldwide Shanghai

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DDB China Group has appointed Emen Chong (张怡敏) as general manager of Tribal Worldwide Shanghai.She will be overseeing the agency’s current digital business practice, while also enabling it to acquire new digital business.Based in Shanghai, Chong reports to Jit Hoong Ng, vice president of DDB Group North China and managing director of DDB Shanghai.“Emen will add more magic to the group. She will continue to grow new levels of specialties at Tribal Worldwide Shanghai and build our digital arm as a strong pillar within DDB China Group’s offering," said Ng.Chong has more than 15 years of experience in consumer communications and marketing from digital brand-building and mainstream advertising, sales and promotions to retail activation and loyalty marketing. She has worked in countries such as Greater China, Singapore, Thailand, Japan and Vietnam."I have been attracted to DDB’s culture and reputation for years and I am thrilled to have the opportunity to lead the digital agency on new adventures," said Chong.“Tribal Worldwide will continue its trajectory to drive strong digital intelligence to help our clients manage the vast digital eco-system, specifically in the area of content population, strategic e-commerce planning and innovation.”

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