DDB Group Hong Kong has named respected creative leader Carol Lam as chief creative officer and managing director.
Lam comes to DDB from Saatchi & Saatchi South China, where she was CCO and managing partner, based in Hong Kong, she will start at the agency from late February.
Prior to Saatchi’s, she spent five years in China with McCann Shanghai as CCO and managing director, and a stint with TBWA Shanghai as ECD.
Reporting to DDB Asia CEO David Tang, Lam will have a brief to elevate the agency’s delivery of creative excellence, while driving its growth agenda.
“Carol is a top-class creative star – full of passion and imagination – and a great people leader,” Tang said.
“She has shaped great talents, produced award-winning work and now gets to run one of our best agencies. I’m looking forward to seeing her teaming up with our guys and do wonders for our clients not just in Hong Kong but across Asia.”
A Hong Kong native, Lam has worked with local and global brands from McDonald’s, P&G, adidas and L’Oreal.
“I’ve long admired DDB’s core values of creativity and humanity, and I am impressed by the agency’s unwavering commitment to putting world-class ideas and work at the centre of its offering, always,” Lam said. “I look forward to working with David and my new comrades at DDB, Irene, Clifford, Benny, Peter, Andreas and Mitchell, and together, make our clients shine wherever their battleground may be.”