Over the past few months, DDB Group Hong Kong has joined forces with Hong Kong International Airport’s (HKIA) dynamic new business and entertainment complex SKYCITY, French beer brand Kronenbourg 1664, and new venture GenLife.
A major development project poised to transform HKIA from a city airport into an airport city, SKYCITY has appointed DDB following two consecutive pitches. A b2b-centric brand communication piece was created to help SKYCITY draw in developers; followed by an interactive digital platform to introduce the world-class destination to consumers.
Kronenbourg 1664 joined forces with DDB to help establish a new communication platform, and boost regular consumption in Hong Kong. To spark an emotional connection with sophisticated beer drinkers in the city, DDB created ‘Le Moment We Adore’ – signifying moments carved out of busy lives to savour the occasion, and enjoy quality time. Launched in May, the integrated campaign and large-scale OOH installations include ‘Le Moment by the Harbour’, a Parisian-inspired event in partnership with Le French May, complete with ambient music, delicious food, great company and fantastic beer.
The agency has also entered an agreement to create a brand identity for new venture GenLife, driving the next generation of intelligent insurance companies.
“We have a fantastic team here in Hong Kong. The agency’s long-standing relationships with some of the most coveted brands in the city bear testament to the team’s enthusiasm and tenacity. We simply cannot wait to introduce more new work, and grow our budding new partnerships over the coming years,” said Keith Ho, managing partner and chief creative officer of DDB Group Hong Kong.