DDB Guoan drives off with Volkswagen account

DDB Guoan has been appointed by the Volkswagen Import Company in China creative agency for its entire import business across China. The account consists of the New Touareg, Phaeton, Scirocco, New Beetle, CC, Eos and R36 models. DDB Guoan’s responsibilities will include ad campaign development for all work across TV, print, POSM and digital. The agency will also provide strategic input, including competitive analysis and integrated ideation for digital activation and events. The win represents significant development for DDB Guoan, considering Volkswagen’s popularity in China, which is now the brand’s largest market worldwide. DDB Shanghai currently works with Shanghai Volkswagen on the Passat, Lavida and Tiguan models. Tribal DDB China, DDB Shanghai and DDB Guoan are also involved with the development of key projects with Volkswagen Group China.“We’re currently experiencing phenomenal growth with our Beijing operations, on the back of increasing our equity stake in this joint venture,” said president and CEO of DDB China Group, Dick van Motman.“This significant win for DDB Guoan is encouraging for the entire group, which has experienced a number of successful pitches in recent months.”