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LOOK Who won the Grand Prix award at SPH iink Awards 2014

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DDB Group Singapore's ad campaign for DBS Bank has bagged the Grand Prix award  at SPH iink Awards 2014. DDB Group Singapore was also named iink Creative Agency of the Year.The results of the SPH iink Awards 2014, organised by Singapore Press Holdings (SPH), were announced to a crowd of more than 300 guests from the ad industry. Awards were given out to the creative agency, media agency and advertiser responsible for the winning advertisements.The SPH iink Awards, now into its tenth edition, ran with the theme “Celebrate the Imaginative”. This year's awards celebrated the kaleidoscope of "creative rebels, dreamers and thinkers who inject vitality and excitement into the local advertising scene."The year's big winner was a campaign by DDB Group Singapore for its client DBS Bank . The campaign, entitled "DBS Private Bank", won Gold in the Print Single - English category (for "Test Us") and garnered a Silver in the the Print Campaign - English category. The campaign also won the much coveted Grand Prix award, which saw DDB Group Singapore bagging a cash prize of SG$8,000.Points were allocated to the winners and finalists of each category. The Grand Prix winner was the entry that scored the highest number of points, while the highest scoring creative and media agency across all categories were crowned the SPH iink Creative Agency Of The Year and the SPH iink Media Agency Of The Year, respectively.OMD Singapore was named iink Media Agency Of The Year. DDB Group Singapore previously won the Creative Agency of the Year award in 2011, while OMD Singapore kept up its title from 2013.The nine award categories this year were:A1: Print Single – EnglishA2: Print Campaign – EnglishA3: Print Single/Campaign – ChineseA4: Print Classified/Recruitment/NoticeA5: Print Creative Media BuyB: DigitalC: RadioD: Out-of-HomeE: SPH IS ON CampaignThe winning advertisers from Categories A (A1 - A5) and E, as well as the Grand Prix winner, will each receive a full-page advertising space in either of SPH's flagship newspapers – The Straits Times or Lianhe Zaobao. The winning advertisers from Categories B to D (digital, radio and OOH) will each receive SG$30,000 worth of ads/digital airtime in their respective media category.In addition to the winners of the nine award categories, the winner of the Readers' Choice Award was also announced during the awards presentation. "Lost and Found" by Certis CISCO Security won over the hearts of readers and took home the award.Leslie Fong, senior executive vice-president of SPH’s marketing division, said: "As Singapore's marketing and advertising industry becomes more crowded, the creativity that consumers see in any advertisement becomes the X-factor that makes the ad stand out from the competition. We are proud that the SPH iink Awards has grown to be one of the biggest, recognised and most important advertising awards in Singapore, and remains the only award that recognises the effectiveness and importance of the tripartite relationship comprising creative agencies, media agencies, and advertisers."The awards, formerly known as the SPH Ink Awards, was originally launched to honour the best print advertisements and the creative people behind them.  In 2012, three new categories – digital, radio and out-of-home – were introduced to recognise creative and effective advertisements on SPH's other media platforms. It was also renamed the SPH iink Awards, with the additional “i” representing “Integration”.Here's the full list of winners:GOLDTitle: DBS Private Bank - Test UsClient: DBS Bank LtdCreative Agency: DDB Group SingaporeChief Creative Officer: Neil JohnsonCreative Director: Francis OoiArt Director: Ivan YehCopywriter: Neil JohnsonMedia Agency: Havas Media SingaporeCredits: Desh Balakrishnan / Felicia Poon SILVERTitle: MarioClient: Procter & Gamble (Singapore)Creative Agency: Grey Group SingaporeExecutive Creative Director: Ali ShabazCreative Director: Ali ShabazArt Director: Avdhi Jain / Ernest Tey / Tan Giap HowCopywriter: Nrusingha Choudhury BRONZETitle: BirdsClient: Unilever AsiaCreative Agency: LOWE SingaporeChief Creative Officer: Dominic StallardCreative Director: Ang Sheng Jin / Daniel KeeArt Director: Ang Sheng Jin / Alex TanCopywriter: Daniel Kee / Aslinda KhanafiMedia Agency: Mindshare SingaporeCredits: Ivan Wong / Marivic Idanan / Karen Bantugon FINALISTTitle: Assassin's CreedClient: Procter & Gamble (Singapore)Creative Agency: Grey Group SingaporeExecutive Creative Director: Ali ShabazCreative Director: Ali ShabazArt Director: Avdhi Jain / Ernest Tey / Tan Giap HowCopywriter: Nrusingha Choudhury FINALISTTitle: Land of Quattro (Fallen Branches)Client: Audi SingaporeCreative Agency: Publicis SingaporeRegional Chief Creative Officer: Ajay VikramAssociate Creative Director: Kris NgSenior Art Director: Goh Jia YingArt Director: Eugene PuaHead of Copy: Jury GregorioSenior Copywriter: Ho Pei LingMedia Agency: Mediacom Category A2 – Print Single – Campaign GOLDTitle: LiftedClient: Unilever AsiaCreative Agency: LOWE SingaporeChief Creative Officer: Dominic StallardCreative Director: Ang Sheng Jin / Daniel KeeArt Director: Ang Sheng Jin / Alex TanCopywriter: Daniel Kee / Aslinda KhanafiMedia Agency: Mindshare SingaporeCredits: Ivan Wong / Marivic Idanan / Karen Bantugon SILVERTitle: DBS Private BankClient: DBS Bank LtdCreative Agency: DDB Group SingaporeChief Creative Officer: Neil JohnsonCreative Director: Francis OoiArt Director: Ivan YehCopywriter: Neil JohnsonMedia Agency: Havas Media SingaporeCredits: Desh Balakrishnan / Felicia Poon BRONZETitle: Land of QuattroClient: Audi SingaporeCreative Agency: Publicis SingaporeRegional Chief Creative Officer: Ajay VikramAssociate Creative Director: Kris NgSenior Art Director: Goh Jia YingArt Director: Eugene PuaHead of Copy: Jury GregorioSenior Copywriter: Ho Pei LingMedia Agency: Mediacom FINALISTTitle: Face-to-Face ConnectionsClient: Qatar AirwaysCreative Agency: Grey Group SingaporeExecutive Creative Director: Ali ShabazCreative Director: Ali ShabazArt Director: Deng YingzhiCopywriter: Dunstan Lee FINALISTTitle: Don't Let The Game DieClient: Procter & Gamble (Singapore)Creative Agency: Grey Group SingaporeExecutive Creative Director: Ali ShabazCreative Director: Ali ShabazArt Director: Avdhi Jain / Ernest Tey / Tan Giap HowCopywriter: Nrusingha Choudhury Category A3 – Print Single / Campaign – Chinese  GOLDTitle: Land of Quattro (Torrential Rain)Client: Audi SingaporeCreative Agency: Publicis SingaporeRegional Chief Creative Officer: Ajay VikramAssociate Creative Director: Kris NgSenior Art Director: Goh Jia YingArt Director: Eugene PuaHead of Copy: Jury GregorioSenior Copywriter: Ho Pei LingMedia Agency: Mediacom SILVERTitle: M1 Sundays (Male)Client: M1 LimitedCreative Agency: Young & Rubicam AdvertisingExecutive Creative Director: Farrokh MadonCreative Director: Bruce WattArt Director: Nico RahardianCopywriter: Chua Li LingMedia Agency: Zenith OptimediaCredits: Vivian Yeo BRONZETitle: Keppel Land 'Thinking Unboxed' - Corals at Keppel BayClient: Keppel LandCreative Agency: DDB Group SingaporeChief Creative Officer: Neil JohnsonCreative Director: Vincent LeeArt Director: JennPerng ChongCopywriter: Pradeep D’Souza / Teng Choon YengMedia Agency: OMD SingaporeCredits Galvyn Liu FINALISTTitle: Land of Quattro (Fallen Branches)Client: Audi SingaporeCreative Agency: Publicis SingaporeRegional Chief Creative Officer: Ajay VikramAssociate Creative Director: Kris NgSenior Art Director: Goh Jia YingArt Director: Eugene PuaHead of Copy: Jury GregorioSenior Copywriter: Ho Pei LingMedia Agency: Mediacom FINALISTTitle: M1 Sundays (Female)Client: M1Creative Agency: Y&R AdvertisingExecutive Creative Director: Farrokh MadonCreative Director: Bruce WattArt Director: Nico RahardianCopywriter: Chua Li LingMedia Agency: Zenith OptimediaCredits: Vivian Yeo Category A4 – Print Classified / Recruitment / Notice  GOLDTitle: Special Obituary AdvertisementClient: Ng Tok LoonCreative Agency: SPH Creative Lab SILVERTitle: RSAF One ForceClient: Republic of Singapore Air ForceCreative Agency: DDB WorldwideChief Creative Director: Neil JohnsonCreative Director: Thomas YangArt Director: Chris Soh / Marvin LiangCopywriter: Pradeep D Souza / Lin ZixinMedia Agency: OMD Singapore BRONZETitle: More Than Just A JobClient: Singapore Police ForceCreative Agency: 3-Sixty Brand CommunicationsExecutive Director: Stephen ChoyCreative Director: Marc LeongArt Director: Stanley HoCopywriter: Collin KamMedia Agency: Universal McCann (IPG MediaBrands) FINALISTTitle: Our Army: How Far Would You Go?Client: Army Recruitment Centre, SAFCreative Agency: Mandate CommunicationsCreative Director: Desmond KuahArt Director: Edwin Phua / Gan Yee AikCopywriter: Calvin Loo / Tytan ChangMedia Agency: Mandate Advertising International FINALISTTitle: RSAF One Force (Pilot)Client: Republic of Singapore Air ForceCreative Agency: DDB WorldwideChief Creative Director: Neil JohnsonCreative Director: Thomas YangArt Director: Chris Soh / Marvin LiangCopywriter: Pradeep D’ Souza / Lin ZixinMedia Agency: OMD Singapore Category A5 – Print Creative Media Buy GOLDTitle: Mercedes Benz CLA LaunchClient: Daimler South East AsiaCreative Agency: BBDO SingaporeGroup Creative Director: Primus NairArt Director: Shum Qi HaoCopywriter: Firrdaus YusoffMedia Agency: MEC Singapore SILVERTitle: Magnum Pink & BlackClient: Unilever SingaporeCreative Agency: The Alchemy PartnershipExecutive Creative Director: Alvin Wong TweiCreative Director: Ceres ChungArt Director: Akanksha JainCopywriter: Caroline ChuaMedia Agency: Mindshare SingaporeCredits: Marivic Idanan / Rae Magno BRONZETitle: Magnum Pink & Black (Paper Envelope)Client: Unilever SingaporeCreative Agency: The Alchemy PartnershipExecutive Creative Director: Alvin Wong TweiCreative Director: Ceres ChungArt Director: Akanksha JainCopywriter: Caroline ChuaMedia Agency: Mindshare SingaporeCredits: Marivic Idanan / Rae Magno FINALISTTitle: Robinsons’ New & Exclusive (Fashion + Home + Beauty + Accessories)Client: Robinson & Co (Singapore)Creative Agency: Publicis SingaporeExecutive Creative Director: Ajay ThrivikramanCreative Director: Robert UptonArt Director: John EriseCopywriter: Ho Pei Ling / Lynn ChiamMedia Agency: Baccarat International Pte Ltd FINALISTTitle: Carlsberg BPLClient: Carlsberg SingaporeCreative Agency: Havas WorldwideExecutive Creative Director: Victor NgCreative Director: Kelvin LimArt Director: Farizal Akramhan / Beer PoonnotokCopywriter: Michael TaiMedia Agency: OMD SingaporeCredits: Elisa Chua / Anna Lai / Eunice Loh / Melissa Tan. Category B – Digital BEST OFTitle: 1 Million kg ChallengeClient: Health Promotion BoardCreative Agency: DDB WorldwideExecutive Creative Director: Joji JacobCreative Director: Joel ChinArt Director: Gigi Ip / Karine TanCopywriter: Chen Shang Hao / Shivram GopinathDigital Executive: Manel TanMedia Agency: OMD SingaporeCredits: Eunice Loh / Selina Ng / Elisa Chua FINALISTTitle: ClassroomClient: Procter & Gamble (Singapore)Creative Agency: Grey Group SingaporeExecutive Creative Director: Ali ShabazCreative Director: Ali ShabazArt Director: Aaron YuanCopywriter: William GohInteractive Designer: Sudhir Pasumarty FINALISTTitle: Singapore Memory ProjectClient: National Library BoardCreative Agency: SPH Digital Category C – Radio BEST OFTitle: Nikon-Kiss92fm Bucket ListClient: Nikon SingaporeProduction by: SPH RadioMedia Agency: Maxus Communications Singapore FINALISTTitle: Doctor In The HouseClient: Mount Elizabeth HospitalsMedia Agency: MEC Singapore FINALISTTitle: Stretch Your Dollar with Far East HospitalityClient: Far East HospitalityProduction by: SPH RadioMedia Agency: Starcom Mediavest GroupCredits: Renee Tan / Goh Xiang Yi Category D – Out-of Home BEST OFTitle: Citibank Singapore - Global Client Campaign (@ The Sail)Client: Citibank SingaporeCreative Agency: Publicis SingaporeExecutive Creative Director: Ajay VikramCreative Director: Conor O'SullivanArt Director: John EriseMedia Agency:MEC Singapore FINALISTTitle: SingTel myBusiness - MyBigAdClient: SingTelCreative Agency: OgilvyOne WorldwideExecutive Creative Director: Melvyn LimCreative Director: Christian TeniswoodArt Director: Jared Kang / Cassandra TseCopywriter: Xiaoan Cheng / Roger YongMedia Agency:MEC SingaporeCredits: Jeinyi Tay / Mary Ann Klyne / Betty Liang FINALISTTitle: Think Outside The Printer, Think Ink TankClient: Epson Singapore Pte LtdCreative Agency: SPH Creative LabMedia Agency:AGI Communications Category E– SPH IS ON Campaign (Integrated) GOLDTitle: Lifelong Learning CampaignClient: Singapore Workforce Development AgencyCreative Agency: Young & Rubicam AdvertisingExecutive Creative Director: Farrokh MadonCreative Director: Farrokh MadonArt Director: Jeffrey Mooi / Hisashi MatsuiCopywriter: Emir ShafriDigital Art Director: Mervin NgMedia Agency:OMD SingaporeCredits: Eunice Loh / Elisa Chua / Anna Lai / Faylyn Chin / Melissa Tan SILVERTitle: Magnum Pink & BlackClient: Unilever SingaporeCreative Agency: The Alchemy PartnershipExecutive Creative Director: Alvin Wong TweiCreative Director: Ceres ChungArt Director: Akanksha JainCopywriter: Caroline ChuaMedia Agency: Mindshare SingaporeCredits: Marivic Idanan / Rae Magno BRONZETitle: Singapore Changi Airport Rethink Travel Brand CampaignClient: Changi Airport GroupCreative Agency: JWT SingaporeChief Creative Director: Valerie ChengCreative Director (Art): Teng Run RunCreative Director (Copy): Gayle LimAssociate Creative Director: Minzie LiyuMedia Agency: Zenith OptimediaCredits: Susan Chee FINALISTTitle: National Information Literacy Campaign S.U.R.E. CampaignClient: National Library BoardCreative Agency: DDB WorldwideExecutive Creative Director: Jeff CheongCreative Director: Joel ChinArt Director: Karine Tan / Alex NgCopywriter: Chris LimMedia Agency: OMD SIngaporeCredits: Chloe Neo / Galvyn Liu FINALISTTitle: MessClient: IKEA SingaporeCreative Agency: BBHExecutive Creative Director: Scott McClellandArt Director: Eirma Webster / Marcus YuenCopywriter: Angie Featherstone / De Neng LimMedia Agency: OMD SingaporeCredits: Florence Pung / Kweh Jin Ngee Grand Prix Title: DBS Private Bank - Test UsClient: DBS Bank LtdCreative Agency: DDB Group SingaporeExecutive Creative Director: Neil JohnsonCreative Director: Francis OoiArt Director: Ivan YehCopywriter: Neil JohnsonMedia Agency: Havas Media SingaporeCredits: Desh Balakrishnan / Felicia Poon Creative Agency of the yearDDB Group Singapore Media Agency of the YearOMD Singapore Readers’ Choice AwardTitle: Lost and FoundBy: Certis CISCO Security

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