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LOOK Who won the Grand Prix award at SPH iink Awards 2014

DDB Group Singapore’s ad campaign for DBS Bank has bagged the Grand Prix award  at SPH iink Awards 2014. DDB Group Singapore was also named iink Creative Agency of the Year.

The results of the SPH iink Awards 2014, organised by Singapore Press Holdings (SPH), were announced to a crowd of more than 300 guests from the ad industry. Awards were given out to the creative agency, media agency and advertiser responsible for the winning advertisements.

The SPH iink Awards, now into its tenth edition, ran with the theme “Celebrate the Imaginative”. This year’s awards celebrated the kaleidoscope of “creative rebels, dreamers and thinkers who inject vitality and excitement into the local advertising scene.”

The year’s big winner was a campaign by DDB Group Singapore for its client DBS Bank . The campaign, entitled “DBS Private Bank”, won Gold in the Print Single – English category (for “Test Us”) and garnered a Silver in the the Print Campaign – English category. The campaign also won the much coveted Grand Prix award, which saw DDB Group Singapore bagging a cash prize of SG$8,000.

Points were allocated to the winners and finalists of each category. The Grand Prix winner was the entry that scored the highest number of points, while the highest scoring creative and media agency across all categories were crowned the SPH iink Creative Agency Of The Year and the SPH iink Media Agency Of The Year, respectively.

OMD Singapore was named iink Media Agency Of The Year. DDB Group Singapore previously won the Creative Agency of the Year award in 2011, while OMD Singapore kept up its title from 2013.

The nine award categories this year were:
A1: Print Single – English
A2: Print Campaign – English
A3: Print Single/Campaign – Chinese
A4: Print Classified/Recruitment/Notice
A5: Print Creative Media Buy
B: Digital
C: Radio
D: Out-of-Home
E: SPH IS ON Campaign

The winning advertisers from Categories A (A1 – A5) and E, as well as the Grand Prix winner, will each receive a full-page advertising space in either of SPH’s flagship newspapers – The Straits Times or Lianhe Zaobao. The winning advertisers from Categories B to D (digital, radio and OOH) will each receive SG$30,000 worth of ads/digital airtime in their respective media category.

In addition to the winners of the nine award categories, the winner of the Readers’ Choice Award was also announced during the awards presentation. “Lost and Found” by Certis CISCO Security won over the hearts of readers and took home the award.

Leslie Fong, senior executive vice-president of SPH’s marketing division, said: “As Singapore’s marketing and advertising industry becomes more crowded, the creativity that consumers see in any advertisement becomes the X-factor that makes the ad stand out from the competition. We are proud that the SPH iink Awards has grown to be one of the biggest, recognised and most important advertising awards in Singapore, and remains the only award that recognises the effectiveness and importance of the tripartite relationship comprising creative agencies, media agencies, and advertisers.”

The awards, formerly known as the SPH Ink Awards, was originally launched to honour the best print advertisements and the creative people behind them.  In 2012, three new categories – digital, radio and out-of-home – were introduced to recognise creative and effective advertisements on SPH’s other media platforms. It was also renamed the SPH iink Awards, with the additional “i” representing “Integration”.

Here’s the full list of winners:

GOLD

Title: DBS Private Bank – Test Us

Client: DBS Bank Ltd

Creative Agency: DDB Group Singapore

Chief Creative Officer: Neil Johnson

Creative Director: Francis Ooi

Art Director: Ivan Yeh

Copywriter: Neil Johnson

Media Agency: Havas Media Singapore

Credits: Desh Balakrishnan / Felicia Poon

 

SILVER

Title: Mario

Client: Procter & Gamble (Singapore)

Creative Agency: Grey Group Singapore

Executive Creative Director: Ali Shabaz

Creative Director: Ali Shabaz

Art Director: Avdhi Jain / Ernest Tey / Tan Giap How

Copywriter: Nrusingha Choudhury

 

BRONZE

Title: Birds

Client: Unilever Asia

Creative Agency: LOWE Singapore

Chief Creative Officer: Dominic Stallard

Creative Director: Ang Sheng Jin / Daniel Kee

Art Director: Ang Sheng Jin / Alex Tan

Copywriter: Daniel Kee / Aslinda Khanafi

Media Agency: Mindshare Singapore

Credits: Ivan Wong / Marivic Idanan / Karen Bantugon

 

FINALIST

Title: Assassin’s Creed

Client: Procter & Gamble (Singapore)

Creative Agency: Grey Group Singapore

Executive Creative Director: Ali Shabaz

Creative Director: Ali Shabaz

Art Director: Avdhi Jain / Ernest Tey / Tan Giap How

Copywriter: Nrusingha Choudhury

 

FINALIST

Title: Land of Quattro (Fallen Branches)

Client: Audi Singapore

Creative Agency: Publicis Singapore

Regional Chief Creative Officer: Ajay Vikram

Associate Creative Director: Kris Ng

Senior Art Director: Goh Jia Ying

Art Director: Eugene Pua

Head of Copy: Jury Gregorio

Senior Copywriter: Ho Pei Ling

Media Agency: Mediacom

 

Category A2 – Print Single – Campaign

 

GOLD

Title: Lifted

Client: Unilever Asia

Creative Agency: LOWE Singapore

Chief Creative Officer: Dominic Stallard

Creative Director: Ang Sheng Jin / Daniel Kee

Art Director: Ang Sheng Jin / Alex Tan

Copywriter: Daniel Kee / Aslinda Khanafi

Media Agency: Mindshare Singapore

Credits: Ivan Wong / Marivic Idanan / Karen Bantugon

 

SILVER

Title: DBS Private Bank

Client: DBS Bank Ltd

Creative Agency: DDB Group Singapore

Chief Creative Officer: Neil Johnson

Creative Director: Francis Ooi

Art Director: Ivan Yeh

Copywriter: Neil Johnson

Media Agency: Havas Media Singapore

Credits: Desh Balakrishnan / Felicia Poon

 

BRONZE

Title: Land of Quattro

Client: Audi Singapore

Creative Agency: Publicis Singapore

Regional Chief Creative Officer: Ajay Vikram

Associate Creative Director: Kris Ng

Senior Art Director: Goh Jia Ying

Art Director: Eugene Pua

Head of Copy: Jury Gregorio

Senior Copywriter: Ho Pei Ling

Media Agency: Mediacom

 

FINALIST

Title: Face-to-Face Connections

Client: Qatar Airways

Creative Agency: Grey Group Singapore

Executive Creative Director: Ali Shabaz

Creative Director: Ali Shabaz

Art Director: Deng Yingzhi

Copywriter: Dunstan Lee

 

FINALIST

Title: Don’t Let The Game Die

Client: Procter & Gamble (Singapore)

Creative Agency: Grey Group Singapore

Executive Creative Director: Ali Shabaz

Creative Director: Ali Shabaz

Art Director: Avdhi Jain / Ernest Tey / Tan Giap How

Copywriter: Nrusingha Choudhury

 

Category A3 – Print Single / Campaign – Chinese

 

GOLD

Title: Land of Quattro (Torrential Rain)

Client: Audi Singapore

Creative Agency: Publicis Singapore

Regional Chief Creative Officer: Ajay Vikram

Associate Creative Director: Kris Ng

Senior Art Director: Goh Jia Ying

Art Director: Eugene Pua

Head of Copy: Jury Gregorio

Senior Copywriter: Ho Pei Ling

Media Agency: Mediacom

 

SILVER

Title: M1 Sundays (Male)

Client: M1 Limited

Creative Agency: Young & Rubicam Advertising

Executive Creative Director: Farrokh Madon

Creative Director: Bruce Watt

Art Director: Nico Rahardian

Copywriter: Chua Li Ling

Media Agency: Zenith Optimedia

Credits: Vivian Yeo

 

BRONZE

Title: Keppel Land ‘Thinking Unboxed’ – Corals at Keppel Bay

Client: Keppel Land

Creative Agency: DDB Group Singapore

Chief Creative Officer: Neil Johnson

Creative Director: Vincent Lee

Art Director: JennPerng Chong

Copywriter: Pradeep D’Souza / Teng Choon Yeng

Media Agency: OMD Singapore

Credits Galvyn Liu

 

FINALIST

Title: Land of Quattro (Fallen Branches)

Client: Audi Singapore

Creative Agency: Publicis Singapore

Regional Chief Creative Officer: Ajay Vikram

Associate Creative Director: Kris Ng

Senior Art Director: Goh Jia Ying

Art Director: Eugene Pua

Head of Copy: Jury Gregorio

Senior Copywriter: Ho Pei Ling

Media Agency: Mediacom

 

FINALIST

Title: M1 Sundays (Female)

Client: M1

Creative Agency: Y&R Advertising

Executive Creative Director: Farrokh Madon

Creative Director: Bruce Watt

Art Director: Nico Rahardian

Copywriter: Chua Li Ling

Media Agency: Zenith Optimedia

Credits: Vivian Yeo

 

Category A4 – Print Classified / Recruitment / Notice

 

GOLD

Title: Special Obituary Advertisement

Client: Ng Tok Loon

Creative Agency: SPH Creative Lab

 

SILVER

Title: RSAF One Force

Client: Republic of Singapore Air Force

Creative Agency: DDB Worldwide

Chief Creative Director: Neil Johnson

Creative Director: Thomas Yang

Art Director: Chris Soh / Marvin Liang

Copywriter: Pradeep D Souza / Lin Zixin

Media Agency: OMD Singapore

 

BRONZE

Title: More Than Just A Job

Client: Singapore Police Force

Creative Agency: 3-Sixty Brand Communications

Executive Director: Stephen Choy

Creative Director: Marc Leong

Art Director: Stanley Ho

Copywriter: Collin Kam

Media Agency: Universal McCann (IPG MediaBrands)

 

FINALIST

Title: Our Army: How Far Would You Go?

Client: Army Recruitment Centre, SAF

Creative Agency: Mandate Communications

Creative Director: Desmond Kuah

Art Director: Edwin Phua / Gan Yee Aik

Copywriter: Calvin Loo / Tytan Chang

Media Agency: Mandate Advertising International

 

FINALIST

Title: RSAF One Force (Pilot)

Client: Republic of Singapore Air Force

Creative Agency: DDB Worldwide

Chief Creative Director: Neil Johnson

Creative Director: Thomas Yang

Art Director: Chris Soh / Marvin Liang

Copywriter: Pradeep D’ Souza / Lin Zixin

Media Agency: OMD Singapore

 

Category A5 – Print Creative Media Buy

 

GOLD

Title: Mercedes Benz CLA Launch

Client: Daimler South East Asia

Creative Agency: BBDO Singapore

Group Creative Director: Primus Nair

Art Director: Shum Qi Hao

Copywriter: Firrdaus Yusoff

Media Agency: MEC Singapore

 

SILVER

Title: Magnum Pink & Black

Client: Unilever Singapore

Creative Agency: The Alchemy Partnership

Executive Creative Director: Alvin Wong Twei

Creative Director: Ceres Chung

Art Director: Akanksha Jain

Copywriter: Caroline Chua

Media Agency: Mindshare Singapore

Credits: Marivic Idanan / Rae Magno

 

BRONZE

Title: Magnum Pink & Black (Paper Envelope)

Client: Unilever Singapore

Creative Agency: The Alchemy Partnership

Executive Creative Director: Alvin Wong Twei

Creative Director: Ceres Chung

Art Director: Akanksha Jain

Copywriter: Caroline Chua

Media Agency: Mindshare Singapore

Credits: Marivic Idanan / Rae Magno

 

FINALIST

Title: Robinsons’ New & Exclusive (Fashion + Home + Beauty + Accessories)

Client: Robinson & Co (Singapore)

Creative Agency: Publicis Singapore

Executive Creative Director: Ajay Thrivikraman

Creative Director: Robert Upton

Art Director: John Erise

Copywriter: Ho Pei Ling / Lynn Chiam

Media Agency: Baccarat International Pte Ltd

 

FINALIST

Title: Carlsberg BPL

Client: Carlsberg Singapore

Creative Agency: Havas Worldwide

Executive Creative Director: Victor Ng

Creative Director: Kelvin Lim

Art Director: Farizal Akramhan / Beer Poonnotok

Copywriter: Michael Tai

Media Agency: OMD Singapore

Credits: Elisa Chua / Anna Lai / Eunice Loh / Melissa Tan.

 

Category B – Digital

 

BEST OF

Title: 1 Million kg Challenge

Client: Health Promotion Board

Creative Agency: DDB Worldwide

Executive Creative Director: Joji Jacob

Creative Director: Joel Chin

Art Director: Gigi Ip / Karine Tan

Copywriter: Chen Shang Hao / Shivram Gopinath

Digital Executive: Manel Tan

Media Agency: OMD Singapore

Credits: Eunice Loh / Selina Ng / Elisa Chua

 

FINALIST

Title: Classroom

Client: Procter & Gamble (Singapore)

Creative Agency: Grey Group Singapore

Executive Creative Director: Ali Shabaz

Creative Director: Ali Shabaz

Art Director: Aaron Yuan

Copywriter: William Goh

Interactive Designer: Sudhir Pasumarty

 

FINALIST

Title: Singapore Memory Project

Client: National Library Board

Creative Agency: SPH Digital

 

Category C – Radio

 

BEST OF

Title: Nikon-Kiss92fm Bucket List

Client: Nikon Singapore

Production by: SPH Radio

Media Agency: Maxus Communications Singapore

 

FINALIST

Title: Doctor In The House

Client: Mount Elizabeth Hospitals

Media Agency: MEC Singapore

 

FINALIST

Title: Stretch Your Dollar with Far East Hospitality

Client: Far East Hospitality

Production by: SPH Radio

Media Agency: Starcom Mediavest Group

Credits: Renee Tan / Goh Xiang Yi

 

Category D – Out-of Home

 

BEST OF

Title: Citibank Singapore – Global Client Campaign (@ The Sail)

Client: Citibank Singapore

Creative Agency: Publicis Singapore

Executive Creative Director: Ajay Vikram

Creative Director: Conor O’Sullivan

Art Director: John Erise

Media Agency:MEC Singapore

 

FINALIST

Title: SingTel myBusiness – MyBigAd

Client: SingTel

Creative Agency: OgilvyOne Worldwide

Executive Creative Director: Melvyn Lim

Creative Director: Christian Teniswood

Art Director: Jared Kang / Cassandra Tse

Copywriter: Xiaoan Cheng / Roger Yong

Media Agency:MEC Singapore

Credits: Jeinyi Tay / Mary Ann Klyne / Betty Liang

 

FINALIST

Title: Think Outside The Printer, Think Ink Tank

Client: Epson Singapore Pte Ltd

Creative Agency: SPH Creative Lab

Media Agency:AGI Communications

 

Category E– SPH IS ON Campaign (Integrated)

 

GOLD

Title: Lifelong Learning Campaign

Client: Singapore Workforce Development Agency

Creative Agency: Young & Rubicam Advertising

Executive Creative Director: Farrokh Madon

Creative Director: Farrokh Madon

Art Director: Jeffrey Mooi / Hisashi Matsui

Copywriter: Emir Shafri

Digital Art Director: Mervin Ng

Media Agency:OMD Singapore

Credits: Eunice Loh / Elisa Chua / Anna Lai / Faylyn Chin / Melissa Tan

 

SILVER

Title: Magnum Pink & Black

Client: Unilever Singapore

Creative Agency: The Alchemy Partnership

Executive Creative Director: Alvin Wong Twei

Creative Director: Ceres Chung

Art Director: Akanksha Jain

Copywriter: Caroline Chua

Media Agency: Mindshare Singapore

Credits: Marivic Idanan / Rae Magno

 

BRONZE

Title: Singapore Changi Airport Rethink Travel Brand Campaign

Client: Changi Airport Group

Creative Agency: JWT Singapore

Chief Creative Director: Valerie Cheng

Creative Director (Art): Teng Run Run

Creative Director (Copy): Gayle Lim

Associate Creative Director: Minzie Liyu

Media Agency: Zenith Optimedia

Credits: Susan Chee

 

FINALIST

Title: National Information Literacy Campaign S.U.R.E. Campaign

Client: National Library Board

Creative Agency: DDB Worldwide

Executive Creative Director: Jeff Cheong

Creative Director: Joel Chin

Art Director: Karine Tan / Alex Ng

Copywriter: Chris Lim

Media Agency: OMD SIngapore

Credits: Chloe Neo / Galvyn Liu

 

FINALIST

Title: Mess

Client: IKEA Singapore

Creative Agency: BBH

Executive Creative Director: Scott McClelland

Art Director: Eirma Webster / Marcus Yuen

Copywriter: Angie Featherstone / De Neng Lim

Media Agency: OMD Singapore

Credits: Florence Pung / Kweh Jin Ngee

 

Grand Prix

 

Title: DBS Private Bank – Test Us

Client: DBS Bank Ltd

Creative Agency: DDB Group Singapore

Executive Creative Director: Neil Johnson

Creative Director: Francis Ooi

Art Director: Ivan Yeh

Copywriter: Neil Johnson

Media Agency: Havas Media Singapore

Credits: Desh Balakrishnan / Felicia Poon

 

Creative Agency of the year

DDB Group Singapore

 

Media Agency of the Year

OMD Singapore

 

Readers’ Choice Award

Title: Lost and Found

By: Certis CISCO Security

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