The newly revamped Digital + Direct Marketing Association Asia has struck a partnership with the Chief Marketing Officer Council to explore opportunities across the region.
The CMO Council, a global organisation representing some $400 billion in annual marketing spend, hopes to give its member base more access to research, digital marketing effectiveness, big data intelligence, as well as marketing and operational alignment around the customer experience.
Donovan Neale-May, founder and executive director of the CMO Council, described Asia as a dynamic, complex and multi-dimensional regional market.
“We are seeing more and more global market contenders and brand challengers based in Asia, and our multi-national members definitely want to learn more about digital channels, strategies and creative approaches in Asia.”
The CMO venture follows recent launch of the Marketing Society in Hong Kong, appointing Ruth Rowan, regional CMO of BT as chair with Fluid CEO Guy Parsonage appointed as vice chair I am keen to get the news out about the society and me. Ruth Rowen of BT is the appointed chair.
David Ketchum, chairman of [D+D], said there is no more important success factor for the growth and relevance of digital and direct marketing in Asia Pacific than assuring that CMOs understand the marketing efficiencies and opportunities to build brand equity.
“Our collaboration with The CMO Council will help [D+D] serve the needs of this important marketing influencer group, and [D+D] will help add depth to the CMO Council’s participation in Asia Pacific.”