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DBS and A+E Networks Asia strike content marketing deal

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Cable channel For Your Inspiration (FYI) under A+E Networks Asia, and local bank DBS have collaborated to launch a strategic content marketing partnership. This is to create a premium television and online experience in the travel sphere. The collaboration will centre on customise lifestyle short-form videos that FYI will produce as well as specially curated content for the DBS Altitude Visa Signature Card.The vignettes will feature a series of practical travel tip videos, as well as highlights from two of its most popular travel series, Coolest Places on Earth and Destination Flavour for DBS’ websites and branches.The exclusive venture is a first for FYI, and will encompass the network’s broadcast and social channels, as well as DBS’ digital platform for the DBS card which is targeted at travellers.“This collaboration not only extends that commitment to take them places by showcasing hotspots around the world, but also provides them with invaluable insights and advice that they can use the next time they travel,” Anthony Seow, managing director and head, cards and unsecured loans at DBS Bank Singapore said.“When DBS spoke to us about wanting to strengthen their reputation in this space, it was a natural fit to team up with them and extend access to our programming for their DBS Altitude Visa Signature Card customers. Now everyone can travel, whether figuratively or literally, with FYI and DBS,” Prem Kamath, deputy managing director, A+E Networks Asia said.(Photo courtesy: 123RF)

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