Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

DBS celebrates SG50

share on

DBS Bank is gearing up for Singapore's 50th birthday with a SG$ 3.5 million sponsorship of the 28th Southeast Asian (SEA) games, and its dragon boat and sailing races.The DBS Marina Regatta 2015, one of the largest water sports festival in Singapore, will be held in conjunction with SEA games. It will deliver two weekends of celebratory activities for Singaporeans and visitors including dragon boat races, music acts, Cosplay festival, and a grand finale.Sim S Lim, country head, Singapore, DBS Bank said, “We are honoured to be an official sponsor of the SEA Games and to celebrate our nation’s 50th birthday by rallying the community together to enjoy the SEA Games. We are also excited about bringing a bigger DBS Marina Regatta, as part of our efforts to bring the Bay to the people, and the people to the Bay.”Other community initiatives planned include getting pioneers and selected community groups to witness the SEA Games opening and closing ceremonies and rallying DBS employees to make 28th SEA Games mascots for the dragon boating and sailing medalists.  In conjunction with SG50, the bank also recently established a SG$ 50 million foundation to address social needs in Singapore and across Asia in February this year.Teck Yin, chairman, executive committee of SINGSOC said, “This announcement comes at 200 days to the games, and the sport of dragon boating has been closely associated with DBS. Through the annual DBS Marina Regatta, DBS and the Singapore Dragon Boat Association (SDBA) set the standard in organising a water sport event which incorporates a festival of community activities together with the competitive spirit of a sport."Chia Shi-Lu, president, Singapore Dragon Boat Association said, “Since its inception, the DBS Marina Regatta has become ‘the marquee’ dragon boating race in Asia, attracting international participants from elite national athletes to corporate teams and sports club members. We are very honoured to work with DBS and SINGSOC and this is a truly unique opportunity to deliver two world-class events in one venue.” 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window